bareMiinerals in the New York Times
There was an interesting article in the NYT over the weekend about how consumers (that is us) are more drawn to products with earthy benefits these days. Not the “crunch” of the 70’s per se, but more the importance of the scientific benefits of products. Leslie Blodgett attributes at least part of bareMineral’s success to “the rise of science-y ‘cosmeceuticals,’” but I have to say, I bought bareMinerals strictly from recommendations of others I respect, and I continue to buy it because it is the best foundation I have ever used. It has not a thing to do with the amount of minerals or science-y ingredients or anything else. Don’t get me wrong, I love the cosmeceutical thing, but a recommendation from a friend goes long past a good marketing plan. Don’t you think?
1 opinion for bareMiinerals in the New York Times
louleeboo
Jan 26, 2007 at 2:50 pm
I bought bare minerals because my sister said it was awesome, and I have really sensitive skin and have never worn much make-up. This stuff is AWESOME, the lightest most non-make-uppy make-up ever. I dont know what i would do without it.
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