N. V. Perricone, M.D. has a Makeover
Dr. Nicholas Perricone’s cosmeceutical skin care line has had a makeover. Out are the medical looking jars and bottles, and in is a sleek new look for each product and a new name, PerriconeMD Cosmeceuticals.
PerriconeMD’s Lynda Berkowitz, VP of Sales, tells WWD the reason for making these changes to the aesthetic of the system: “It used to be that she relied on the recommendation of her dermatologist or aesthetician. Now she has the confidence to make her own decision.” Good for you!
The line now is divided into color coded categories (which I think is a GREAT change for the better): Age Prevent for youthful skin, Age Correct for fine lines, Age Less to plump deep lines and sagging skin, Skin Clear to treat and prevent acne and Targeted care for specific needs.
I love Perricone’s products, but one of my biggest beefs with them was that there were so many products in little brown jars that it was really hard to pick and choose what you needed. This should solve that. My other beef is that all those little jars are crazy expensive. But hopefully now that I know what I need via the color codes I won’t waste money trying to discern all those little jars now.
via WWD (check out a preview image of the product line here)
And check out Dr. Perricone’s latest book, Ageless Face, Ageless Mind at Amazon.
Image: Amazon.com
Tags: Beauty News, PerriconeMD, Skin CareRelated Stories
POSTED IN: Beauty, Beauty Books, Beauty News, Skin Care
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