eBeautyDaily - The Beauty Blog

Sephora comes to JCPenneys!

by Christina Jones on April 12th, 2006

I am soooo excited! Now even us small town gals can get a taste of Sephora close to home as they are set to become THE cosmetics department in the JCPenneys stores by sometime this fall. Woohoo!! From YahooNews:

Featuring the most innovative approach in the beauty retail industry, the Sephora in JCPenney stores will feature top brands from makeup, skincare, fragrance, and accessory products carried in Sephora’s 120 stores across the U.S.

Each JCPenney Sephora will be in a prominent location in the center core of the store. It will have the signature Sephora look, including open-sell gondolas and wall linears, allowing customers easy access to products, and be staffed with a professional team of product consultants trained under the “Science of Sephora” education program.

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POSTED IN: Beauty News, Cosmetics